Meta’s educational series set to foster digital literacy in Pakistan

ISLAMABAD, July 4: Meta, in collaboration with the Pakistan Telecommunication Authority (PTA), has launched an educational series, ‘Chai Chats’ to create awareness among young Pakistani Facebook users on digital literacy and social cohesion through improved digital experiences. The series features a close-knit group of university friends encountering difficult online situations which they overcome with grace, friendship, and humour to inspire and persuade youth to adopt a positive and responsible online behaviour.
The program aims to reach millions of young Pakistanis online through the web series, as well as 180 secondary school teachers and over 1,000 secondary school students through local community training , which will also train educators in at-risk communities to handle these topics with at-risk communities.
The webisode series ‘Chai Chats’ is centred on the day-to-day online experiences of five university friends and the way they help each other navigate both their online and offline lives, while their different socio-cultural and behavioural dispositions also come into play. The characters and their stories are expected to serve as role models by resonating well with the young audiences.
Commenting on the initiative, Chairman PTA, Maj. Gen (R) Amir AzeemBajwa, applauded Meta’s efforts. “This initiative will enhance Pakistani youth’s ability to make positive, productive and legitimate use of social media platforms for personal and collective well-being. Meta has been at the forefront of promoting digital literacy through improved digital experiences.” He further said, “The Government of Pakistan is committed to leveraging digital technology to accelerate socio-economic development nationwide and I hope this initiative will prove to be an important stepping stone in this regard.”
Also sharing his thoughts, RuiciTio, Policy Program Manager, APAC- Meta said,: “The initiative furthers Meta’s long-term commitment to fostering digital literacy in Pakistan and supporting all users to harness the benefits of technological innovation for their growth and socioeconomic advancement. -PR