ICC reveals plans for broadcast coverage of Women’s World T20

DUBAI: The International Cricket Council (ICC) today announced the schedule of broadcast matches for the ICC Women’s World Twenty20 India 2016, which will be played alongside the men’s Super 10 matches from 15 March.For the first time in the history of this competition, ICC TV will produce live broadcast coverage of 13 women’s matches, which, in turn will be carried around the world by ICC’s Global Broadcast Partner Star Sports and other broadcast partners.In the four ICC Women’s World Twenty20 tournaments so far, only the semifinals and final were broadcast live. In what will be a massive boost to women’s cricket and exposure to the women’s event, there will be live coverage of 10 out of 22 group matches in addition to the two semifinals and the final.This expanded coverage is in line with ICC’s strategic plan to further promote and publicise women’s cricket, which continues to scale new heights globally.ICC Chief Executive David Richardson said: “The ICC is committed to promoting all formats of the game, both men’s and women’s. The quality and depth of women’s cricket continues to improve year on year, producing an exciting, skillful and attractive brand of cricket.“The live broadcast coverage of 13 matches from the ICC Women’s World Twenty20 India 2016 is part of this strategy and will provide further impetus to the growth of the women’s game. I am confident that fans will enjoy watching the stars in action”Clare Connor, ICC Women’s Committee Chair, was delighted with the news. “It is fantastic and ground-breaking news for the women’s game that 13 matches from the ICC Women’s World Twenty20 India 2016 will be broadcast live across the world. On the eve of International Women’s Day it is powerful to see ICC’s commitment towards driving equality across men’s and women’s cricket. These broadcast matches will help us grow the women’s game worldwide, inspiring the next generation to pick up a bat and ball and play cricket.”