Azerbaijan has faced information, hybrid and psychological wars from the first days of its independence, Azerbaijani presidential aide Hikmat Hajiyev has said. He made the remarks at the opening of the International Strategic Communication Summit (Stratcom Summit’ 21) held in Istanbul.
“Azerbaijan faced this at a time when the world didn’t yet realize, didn’t understand meaning of disinformation. At that time, we weren’t ready for this war, and therefore, while Armenia occupied our lands every day, the world condemned Azerbaijan, and the killing our people by Armenian armed forces was misrepresented to the world as the killing Armenians by Azerbaijanis. This propaganda was carried out under the name of a fictitious ‘Armenian genocide’,” Hajiyev said.
Efforts to convey truth to world
He noted that against the background of all this, Azerbaijan waged its just struggle and sought to convey the truth to the world.
“However, we realized that this wasn’t enough. There was a huge need for even more activity to convey the truth to the world, and to present it in the format of strategic communication. As a result, we decided to strategically combine our military, diplomatic and information policies, implementing it against Armenia and the Armenian lobby pursuing a policy against Azerbaijan around the world. All this happened amid the silence of the rest of the world, which didn’t want to hear about what was happening,” added the presidential aide.
He stressed that Armenia presented itself as a country suffering from conflict, while innocent people of Azerbaijan were killed in Karabakh, Khojaly. “Having faced such problems from the first days of the Karabakh conflict against the background of this fake presentation, we began a long struggle. Therefore, having formed a 30-year strategic communication during this struggle, we started to implement it. Our main goal was a coordinated delivery of all politics and messages of Azerbaijan,” Hajiyev noted. Azerbaijan was able to convey the truth to the world despite the difficult war late last year.
“As it’s known, on September 27 last year, Armenia unleashed a new war against Azerbaijan, our civilians, and the Azerbaijani people began their just struggle. The proper formation and conduct of strategic communication here was one of our most important goals, as Armenia continued its provocations based on hybrid and psychological war,” Hajiyev noted. He underlined that “many doors in the world media continued to remain closed for Azerbaijan. The information monopoly in the world media posed obstacles which we had to overcome. In this context, the struggle that was waged by President Ilham Aliyev through establishing direct contacts with the world media should be emphasized”. Hajiyev recalled Aliyev’s almost daily long-hour inetrviews to over 30 leading, most authoritative international TV channels, media agencies for 44 days of the second Karabakh war.
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