NHT Report
Dr. Esra Asif is the first female Pakistani social entrepreneur, to be awarded a PhD degree in Marketing fully funded by the prestigious Marketing Studentship scholarship, at one of the UK’s top ten Business Schools, Leeds University Business School. Dr. Esra Asif has an illustrious academic background and in light of her these previous academic achievements she was offered two merit based scholarships from University of Leeds (UK)- Marketing Studentship and Leeds Anniversary Research Scholarship.She accepted the Marketing studentship to work in collaboration with the renowned consumer behaviour Professor J. JoskoBrakus (Head of Marketing department of Leeds Business School) and academically acclaimed Dr. Alessandro Biraglia. Dr. Esra Asif, has also been trained at University of Oxford (LMH), and holds MSC International Marketing from Kings College London with distinction.
Dr. Esra Asif, as consumer behavior scientist, has presented her work at the highest rated international marketing academic conferences (ACR, SCP, AMA, GMC) and works on multiple consumer behavior projects. She is also an accomplished academicjournal and conference reviewer, and has honor of working with American Marketing Association Doctoral Special Interest Group (AMA Doc Sig) as Vice-chair Special Projects and Partnerships. She has mettle in lecturing and leading a number of marketing and business modules.
