Global enterprises keen to attend CIIE on huge market, wider opening-up

Global enterprises are keen to attend this year’s China International Import Expo (CIIE) in November, seeking to tap the huge Chinese market, as the country continues to open its doors wider to the world.
Eighty-five percent of the planned enterprise exhibition area has been booked for the fifth CIIE, which is scheduled to be held in Shanghai from Nov. 5 to 10, according to the event’s organizers. Over 270 Fortune 500 companies and industry-leading enterprises have confirmed their participation in the event, CIIE Bureau Deputy Director Sun Chenghai told a press briefing on Wednesday marking the event’s 100-day countdown.
“Preparations for the expo are progressing smoothly as organizers have overcome the adverse impacts brought about by risks and uncertainties, including the COVID-19 pandemic,” Sun said. Nearly 90 percent of Fortune 500 companies and industry-leading enterprises that have attended the previous import expos have confirmed their participation this year, Sun said. Some Fortune 500 companies including Rio Tinto, BHP Billiton and Gilead will participate in the event for the first time, he added.
The enthusiasm of the global enterprises attending the import expo is based on China’s booming market. Fabrice Megarbane, president of L’Oreal North Asia Zone and chief executive officer of L’Oreal China, said the CIIE is not only a big stage for the debut of new products, but also allows the cosmetics giant to demonstrate its determination to shift to green and low-carbon consumption. – Xinhua